The failures in his point of view began when Activision stopped listening to the audience. The company was selling the franchise games, earning money but they wasn’t innovating and listening to what gamers wanted.
"We really did not have time to understand the behavior of the audience," he said. "This was one of those things that leave us in peace, one of the ideas of fantasy game itself was the player to unleash their inner rockstar.
And no matter how, so much that we allowed people to allow their fantasies, it would still be a success. Then we went into an exciting project that had a point of differentiation, this was called DJ Hero. "
"We really did not have time to understand the behavior of the audience," he said. "This was one of those things that leave us in peace, one of the ideas of fantasy game itself was the player to unleash their inner rockstar.
And no matter how, so much that we allowed people to allow their fantasies, it would still be a success. Then we went into an exciting project that had a point of differentiation, this was called DJ Hero. "
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